Alex West

Alex West

Director

Alex is the co-founder at The London Group, a forward-thinking company revolutionising the landscape of business finance solutions.

With a background in finance and entrepreneurship, Alex has a proven track record of success in navigating the complexities of the business. Prior to founding of The London Group, Alex held various leadership positions in prominent organizations, where he honed his strategic acumen and leadership skills.

Alex has been funding cars, equipment and business for nearly 20 years. With this comes a wealth of experience to always find the right solution, no matter how complex.

At The London Group, Alex is committed to empowering businesses of all sizes to thrive in today’s dynamic marketplace. Whether it’s innovative off-panel products, strategic partnerships, or personalized consulting services.

Outside of the office Alex shares 2 amazing children with Teegan and enjoys spending time with the kids at the beach, mountain biking with his eldest son or having a BBQ & beers with friends.

Also being obsessed with cars, Alex has a keen interest in the Porsche brand. Ever since he sat in his uncle’s Guards red 993 Turbo at 8 years old, he knew one day he would have to join the club and become a part of this brand he’s dreamed about since boyhood – the dream being a 992 GT3 Touring. In PTS Olive Green Nato, for anyone that’s still reading…!